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Expand Your Aquatic Offerings Unlike many other forms of exercise and recreation, swimming is an activity that is available to a wide variety of people - young and old, men and women, athletic and out of shape. Understanding the competition is key to gaining the most clientele or repeat guests in any season.  "For almost every pool, whether they realize it or not, the competition is a waterpark, even if the waterpark is 100 miles away"  [Robert Clayton, owner of Aquatic Partners, Fort Collins, Colorado] While it's probably not realistic for you to install water rides or wave pools, there...